If you have ever bought something over the internet, then you have probably encountered typical review. You may have found aggregated star rating for a certain product that you liked to buy or perhaps, a poorly spelled reviews regarding one user's traumatic experience using it. Though customer reviews are ranging in comprehensibility and thoroughness, they hold an extremely powerful effect on the audience's behavior and as a result, has an effect to the overall performance of your brand. Discover more reviews at this website.

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It is not a secret that online reviews could be significant but, just how important these are to your business' marketing campaign? Could they make or break a sale? Can the quality or quantity of reviews you obtain have a huge impact on the bottom line of your company? That and many more are the things that we will be discussing further.

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The number of consumers online who are reading and depend on reviews are constantly growing. According to surveys by experts, there are around 88 percent of consumers who trust the reviews they read online than personal recommendations they receive which is quite astounding, given that many online reviews are being posted by complete strangers. The same survey also discovered that just 12 percent of the population didn't read reviews regularly in relation to consumer products.

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What is meant by this is, not offering user reviews or disregarding them as potential marketing strategy is similar to alienating the 88 percent of your prospective buyers, depriving them of info they need to help them come up with a smart purchasing decision.

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Allowing customer reviews on your page could bring positive effect on the organic search rankings of your company in various search engines. As for starters, every new review that is written regarding a product on your website is increasing the amount of unique content for your page that is offering that product or in other words, you will be seen having more relevance, higher authority and as such, better chances of getting those sites ranked.

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And if that is not enough, there is actually a mean to micro-format the reviews on your page so Google can index them directly and hold it as possible rich answers for queries of users. Ostensibly, this allows a product review be featured above search results for queries regarding a specific product, giving you better search exposure. So if you think that product reviews are still nothing, better think of it again. For more information, check out more resources.